Businesses Don't Plan to Fail ~ They Fail To Plan!
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Presenters
Randy White, CEO of the White Hutchinson Leisure & Learning Group, is considered one of the world's foremost authorities on feasibility, brand development and design/production of family and children's entertainment, edutainment, eatertainment and leisure venues. Over the past 18 years his company has worked for over 250 clients in North and Latin America, Africa, Europe and the Middle East. Its projects have won many first place awards. Randy was featured on the Food Network’s Unwrapped television show as an eatertainment expert, quoted as a children’s entertainment/edutainment center expert in the Wall Street Journal and received recognition for family-friendly designs by Pizza Today magazine. Randy has authored over 200 industry articles, has been a featured speaker at numerous leisure industry conventions and is editor of the company’s free monthly Leisure eNewsletter. Learn more about Randy and his company.
Frank Seninsky, an amusement industry icon known affectionately as "Frank the Crank", has served in every industry capacity over the past 33 years. He currently serves as a fifth term Director on the IALEI Board of Directors and on the Executive Committee (as a Past President-2000) of the Amusement and Music Operators Association (AMOA). He has written almost 800 articles, presented well over 100 seminars, and provides diverse consulting services. Current clients include Splash Lagoon, Erie PA the largest indoor waterpark in the US, along with another indoor waterpark in Frankenmuth, MI where game revenues have grown by over 300%. Frank is President/CEO of Alpha-Omega Amusements and Managing Partner of Amusement Entertainment Management. Frank has chaired IALEI's Games & Redemption Council and put together the 'Games & Redemption Manual" for our Association. Get more information at www.AEMLLC.com.

Jerry Merola, as a Managing Partner of Amusement Entertainment Management, LCC and CFO of Alpha-Omega Amusements, Jerry has focused much of his efforts on analyzing and enhancing the performance of developers, manufacturers, and facility owners worldwide. Jerry is Chair of the IALEI Finance Council. He has developed feasibility studies, marketing plans, operations manuals, and funding programs for some of the most notable names in the entertainment industry and performed business audits in almost all markets and sectors. www.AEMLLC.com.

 

Alan D. Fluke, President of AEA, is unique to other business advisors in the industry, he has 34-years of hands on experience and is a seasoned veteran of the Family Entertainment Center Industry offering a solid background in operations, management, human resource planning, design and renovations, while providing marketing and advertising strategies to create success for new centers and taking existing centers to the next level through to both stabilizing and standardizing these centers.   Design, development, financing, and construction of an amusement and entertainment business are critical for a business to succeed right from the beginning.  However, they are only an intricate piece of the puzzle for a profitable operation.  Selecting the right industry professionals for strategically planning a successful management team, sales & marketing strategy and business operation can only be provided by someone who has lived it and has proven methods of success to effectively impact the bottom line.  To date, he has been involved in facility design, construction, operations and marketing of more than 50 new & existing Family Entertainment Centers since 1974, ranging in size from 2-acre miniature golf courses to 20-acre waterparks, including larger venues such as Disney, ESPN Zone, Legoland, Jillian's and the Tropicana Casino and Resort in Atlantic City NJ. E-mail <afluke@nc.rr.com>.
Peter Olesen, a licensed professional engineer in eight states, is president of Peter F. Olesen and Associates, Inc., a consulting engineering firm offering a wide range of study and design services to the family entertainment industry. The firm has been actively involved in the design of successful FEC's since its formation in 1984. Peter has more than 28 years of experience in the study and design of family entertainment facilities spanning small stand-alone FEC's through major theme parks. He has directed the development of more that 150 FEC oriented projects, including stand alone indoor and outdoor go-karts tracks, miniature golf courses and golf driving ranges and complete FEC's. These projects span 36 states, Brunei, Canada, Mexico and Puerto Rico. Email <pfolesen@flash.net>. Read about Sugar Grove Family Fun Center, designed by Peter Olesen.