No Seminar Program has Resulted in More Successful Entertainment Projects

Randy White - White Hutchinson Leisure & Learning Group

Randy White, CEO of the White Hutchinson Leisure & Learning Group, is considered one of the world's foremost authorities on feasibility, brand development and design/production of family and children's entertainment, edutainment, eatertainment, agritainment and leisure venues. Over the past 23 years his company has worked for over 470+ clients in 31 different countries. Its projects have won 16 first place awards. Randy was featured on the Food Network’s Unwrapped television show as an eatertainment expert, quoted as a children’s entertainment/edutainment center expert in the Wall Street Journal and Time magazine and received recognition for family-friendly designs by Pizza Today magazine. One of the company’s projects was featured in the book The Experience Economy. Randy has extensive experience in the shopping center industry with the development of over 2.0 million square feet of malls and centers. He has authored over 200 industry articles, has been a featured speaker at numerous leisure industry conventions and is editor of the company’s free monthly Leisure eNewsletter. Randy has a blog and tweets on Twitter. He is also a partner in Eatertainment Venues 4.0, a company that is developing eatertainment venues, and The Optimus Group, a company that assesses opportunities for mixed entertainment, recreation, sports and leisure venues and then assists clients with planning, development and management.

Learn more about Randy and his company.

Frank Seninsky - Alpha-Omega Group

Frank Seninsky is president of the Alpha-Omega Group of companies, which includes a consulting agency, Amusement Entertainment Management (AEM), two nationwide revenue sharing equipment suppliers, Alpha-Omega Amusements, Inc. and Alpha-BET Entertainment, and Alpha-Omega Sales, a full line game & related equipment distributor. All are headquartered in East Brunswick, New Jersey.  During his 44 years in the leisure entertainment industry, Seninsky has presented nearly 400 seminars and penned more than 1500 articles.  He has served as President of the Amusement and Music Operators Association (AMOA) from 1990-2000 (on the Board of Directors for 22 years) and as the President of the International Association for the Leisure & Entertainment Industry (IALEI) from 2005-2006 (Founding Member and on the Board of Directors for 11 years). His columns regularly appear in Tourist Attractions & Parks, RePlay, Vending Times, and Bowling Center Management. Frank is co-regent for Foundations Entertainment University, which presents multiple-day sessions in the US and in growing markets including Russia, Ukraine, Dubai, UK, and potentially Asia, India, and Africa as well. His world famous ‘The Redemption & FEC Report’ e-newsletter goes out to more than 42,000 readers worldwide. Alpha-Omega Sales is the exclusive US Distributor for all Comfyland Edutainment Center products and the new exclusive distributor for GameALERT.  Frank was just appointed to the Advisory Board of the National Association of Family Entertainment Centers.

Contact information: Phone (732) 254-3773, Fax (732) 254-6223, e-mail: Website:,

Jerry Merola - Amusement Entertainment Management

Jerry Merola is a Managing Partner of Amusement Entertainment Management, LCC and CFO of Alpha-Omega Amusements. Jerry has focused much of his efforts on analyzing and enhancing the performance of developers, manufacturers, and facility owners worldwide. Jerry is Chair of the IALEI Finance Council. He has developed feasibility studies, marketing plans, operations manuals, and funding programs for some of the most notable names in the entertainment industry and performed business audits in almost all markets and sectors.

Alan D. Fluke - AEA

Alan D. Fluke, President of AEA, is unique to other business advisors in the industry, he has 34-years of hands on experience and is a seasoned veteran of the Family Entertainment Center Industry offering a solid background in operations, management, human resource planning, design and renovations, while providing marketing and advertising strategies to create success for new centers and taking existing centers to the next level through to both stabilizing and standardizing these centers.   Design, development, financing, and construction of an amusement and entertainment business are critical for a business to succeed right from the beginning.  However, they are only an intricate piece of the puzzle for a profitable operation.  Selecting the right industry professionals for strategically planning a successful management team, sales & marketing strategy and business operation can only be provided by someone who has lived it and has proven methods of success to effectively impact the bottom line.  To date, he has been involved in facility design, construction, operations and marketing of more than 50 new & existing Family Entertainment Centers since 1974, ranging in size from 2-acre miniature golf courses to 20-acre waterparks, including larger venues such as Disney, ESPN Zone, Legoland, Jillian's and the Tropicana Casino and Resort in Atlantic City NJ. E-mail <>.

Peter Olesen - Entertainment Concept, Inc.

Peter Olesen is a licensed professional engineer in numerous states and owner of Entertainment Concept, Inc, a consulting engineering firm offering a wide range of study and design services to the family entertainment industry. Peter has been actively involved in the design of successful FEC's since its formation in 1984. Peter has more than 30 years of experience in the study and design of family entertainment facilities spanning small stand-alone FEC's through major theme parks. He has directed the development of more that 435 FEC oriented projects, including stand alone indoor and outdoor go-karts tracks, miniature golf courses, golf driving ranges and complete FEC's. These projects span 43 states, Angola, Brunei, Canada (Alberta, British Columbia, Ontario and Quebec), Cuba (Guantanamo Bay), Kazakhstan, Mexico, Puerto Rico, Saudi Arabia and Vietnam. Through the years, his designs have created many new improvements in both entertainment value and safety for many attractions. Visit his website at for more information. You can reach him at <>.

Kevin Williams - KWP Ltd.

Kevin Williams, a 27-year location-based entertainment veteran, has an extensive background in the development and sales of the latest amusement and attraction applications – specializing in the digital Out-of-Home entertainment (DOE) sector. The UK born specialist in the pay-to-play scene; is well-known through his consultancy, KWP Ltd., and as a prolific trade writer and commentator (including his own news service ‘The Stinger Report’), covering the emergence of the new public-space entertainment market. Kevin is also the founder of a new not-for profit association and Conference (DNA Association / DNA Conference) focused on the digital Out-of-Home interactive entertainment sector. Kevin can be reached at