No Seminar Program has Resulted in More Successful Entertainment Projects

Randy White - White Hutchinson Leisure & Learning Group

Randy White, CEO of the White Hutchinson Leisure & Learning Group, is considered one of the world's foremost authorities on feasibility, brand development and design/production of community-based leisure and entertainment venues including eatertainment (restaurant-entertainment), adult-oriented centers, family entertainment, children's entertainment/edutainment and agritainment venues. His company is recognized through the industry for being at the forefront of research of identifying social and leisure trends and how they will impact the future of community-based leisure venues. Over the past 27 years his company has worked for 500+ clients in 34 different countries. Its projects have won 16 first place design awards.

Randy was featured on the Food Network's Unwrapped television show as an eatertainment expert, quoted as a entertainment/edutainment center expert in the Wall Street Journal, New York Times, USA Today and Time magazine and received recognition for its family-friendly designs by Pizza Today magazine. One of the company's projects was featured in the book The Experience Economy. Randy has extensive experience in the shopping center and retail industries with the development of over 2.0 million square feet of malls and centers. He has authored over 200 industry articles, has been a featured speaker at numerous leisure industry conventions and is editor of the company's free monthly Leisure eNewsletter. Randy has a blog and tweets on Twitter.

Learn more about Randy and his company.

Frank Seninsky - Alpha-Omega Group

Frank Seninsky is president of the Alpha-Omega Group of companies, which includes a consulting agency, Amusement Entertainment Management (AEM), two nationwide revenue sharing equipment suppliers, Alpha-Omega Amusements, Inc. and Alpha-BET Entertainment, and Alpha-Omega Sales, a full line game & related equipment distributor. All are headquartered in East Brunswick, New Jersey. During his 44 years in the leisure entertainment industry, Seninsky has presented nearly 400 seminars and penned more than 1500 articles. He has served as President of the Amusement and Music Operators Association (AMOA) from 1990-2000 (on the Board of Directors for 22 years) and as the President of the International Association for the Leisure & Entertainment Industry (IALEI) from 2005-2006 (Founding Member and on the Board of Directors for 11 years). His columns regularly appear in Tourist Attractions & Parks, RePlay, Vending Times, and Bowling Center Management. Frank is co-regent for Foundations Entertainment University, which presents multiple-day sessions in the US and in growing markets including Russia, Ukraine, Dubai, UK, and potentially Asia, India, and Africa as well. His world famous ‘The Redemption & FEC Report' e-newsletter goes out to more than 42,000 readers worldwide. Alpha-Omega Sales is the exclusive US Distributor for all Comfyland Edutainment Center products and the new exclusive distributor for GameALERT. Frank was just appointed to the Advisory Board of the National Association of Family Entertainment Centers.

Contact information: Phone (732) 254-3773, Fax (732) 254-6223, e-mail: Website:,

Jerry Merola - Amusement Entertainment Management

Jerry Merola is a Managing Partner of Amusement Entertainment Management, LCC and CFO of Alpha-Omega Amusements. Jerry has focused much of his efforts on analyzing and enhancing the performance of developers, manufacturers, and facility owners worldwide. Jerry is Chair of the IALEI Finance Council. He has developed feasibility studies, marketing plans, operations manuals, and funding programs for some of the most notable names in the entertainment industry and performed business audits in almost all markets and sectors.

Peter Olesen - Entertainment Concept, Inc.

Peter Olesen is a licensed professional engineer in numerous states and owner of Entertainment Concept, Inc, a consulting engineering firm offering a wide range of study and design services to the family entertainment industry. Peter has been actively involved in the design of successful FEC's since its formation in 1984. Peter has more than 30 years of experience in the study and design of family entertainment facilities spanning small stand-alone FEC's through major theme parks. He has directed the development of more that 435 FEC oriented projects, including stand alone indoor and outdoor go-karts tracks, miniature golf courses, golf driving ranges and complete FEC's. These projects span 43 states, Angola, Brunei, Canada (Alberta, British Columbia, Ontario and Quebec), Cuba (Guantanamo Bay), Kazakhstan, Mexico, Puerto Rico, Saudi Arabia and Vietnam. Through the years, his designs have created many new improvements in both entertainment value and safety for many attractions. Visit his website at for more information. You can reach him at

Kevin Williams - KWP Ltd.

Kevin Williams, a 27-year location-based entertainment veteran, has an extensive background in the development and sales of the latest amusement and attraction applications - specializing in the digital Out-of-Home entertainment (DOE) sector. The UK born specialist in the pay-to-play scene; is well-known through his consultancy, KWP Ltd., and as a prolific trade writer and commentator (including his own news service ‘The Stinger Report'), covering the emergence of the new public-space entertainment market. Kevin is also the founder of a new not-for profit association and Conference (DNA Association / DNA Conference) focused on the digital Out-of-Home interactive entertainment sector. Kevin can be reached at

Frank W. Price - FL Price

"I'm Frank Price of FL Price and I love to inspire people by getting them from point A to point B. Whether it's you, your employee's or guests, and especially the kids, it allows me to make a difference and create a win for everyone. I'll challenge you to create and deliver your business in a more unique, emotionally connected and meaningful way. My company specializes in building your perfect team, that will make your people, an attraction, I design and customize key revenue processes, including birthday parties, adult group events and guest experience systems. Many of you may know me as the founder of Birthday University. BU teaches the business of remarkable and profitable birthday parties and has toured internationally for the past sixteen years. Teaching, training, coaching and making a difference give me great satisfaction. Thank you for allowing me to do, what I love."

Frank is the president of FL Price - a consulting and training firm for the family entertainment and leisure industries. Frank Price personally challenges new starts; modernizations and current owners with over 25 years' experience, to deliver high level, quality experiences. He specializes in providing the tools to build the perfect staff, including placement by personality temperament type and the training systems that make your people... an attraction. Frank designs and customizes key revenue center processes, including birthday parties and group events, as well as the development of a customer service to guest experience culture. He develops the systems and processes that mold your business beyond the design and build phase, by redefining the way you do business. Frank's consulting career has given him the opportunity for developing systems and training with high profile companies such as Funhaven, Kokomo Joes, Sky Zone Franchise LLC, off the wall, The Zone, Ultra Start Entertainment, Make Believe, Time Zone , MagiQuest, The Wow Factory, Mr. Gatti's, Sahara Sam's Indoor Water park, Paradise park, The Big Trill Factory, Ashville's Fun Depot, The Amazing Pizza Machine, Lasertag Extreme and Fort Frenzy. Frank founded Birthday University in 2000 to answer the need to produce high quality, profitable commercial birthday parties. Birthday University continues to tour in its 16th successful year, teaching businesses like Disney, Hershey Park and Bam, Hollywood Park, Andretti Thrill Park, San Diego Ice Rink, Roseville Skate Town, The Ontario Science Center, The Florida Aquarium, Hero's and thousands of other family entertainment enterprises, the business of remarkable and profitable birthday parties. Frank instructs at Foundations Entertainment University and various industry conventions including IAAPA, IATP, Laser Tag (traditional and tactical), Bowl Expo, National Association of Farmers Agratainment, Ice and Gymnastic conventions, Roller Skating, and World Waterpark Shows. Frank's seminars are well attended and consistently receive some of the highest attendee feedback. Frank can be reached at or (919) 387-1966.