About Our Program
FOUNDATIONS is a comprehensive educational workshop and seminar program covering all aspects of planning, designing, developing and operating a location-based entertainment business or family entertainment center (FEC) for long term success.
FOUNDATIONS provides a complete blueprint for anyone developing and opening a new center or significantly expanding or renovating an existing location-based entertainment facility. Attendees will tap into over 200 years of combined experience and expertise from six of the industry’s top consultants and operators to eliminate the steep learning curve and avoid the mistakes of less fortunate past companies who are struggling to survive or have closed. You’ll also have a lot of fun, including behind the scenes tours and chance to try out the fun at an area family entertainment center and an opportunity to meet one-on-one with the instructors.
Who Should Attend?
FOUNDATIONS is crucial for start-up entrepreneurs looking to get into the location-based entertainment and FEC industry, individuals and companies in the planning, designing and building stage, new operators and businesses looking to grow and expand their current operations.
Participants attending will include high-level decision makers, including founders, owners, CEOs and general managers. All will benefit from gaining new knowledge, insight and a better understanding of how to be successful in the fun and location-based entertainment industry.
Core Topics
+ Market Assessment
Selecting the right market for the business. Why is a market study so important in getting the process off the ground?
+ Financial Assessment
What can I reasonably afford? How can I finance it? How much capital must I contribute.
+ Physical Structure
Do I lease, buy, or build? How much space do I need and what type of infrastructure does the building require?
+ Design
What should the facility contain and how should it be laid out? How do I choose and architect and designer? How do I choose a mechanical engineer?
+ Build
How much will it cost to a) refurb an existing building, b) build a new building
+ Contractor Selection
How should I go about the process of selecting a contractor and evaluating contractor bids?
+ Attractions/Experiences
How do I go about evaluating the various manufacturers? What should I look for in selecting a vendor?
+ Amusement Gaming
How important is the games process to the overall performance of the business? How should games be operated?
+ IT Integration
What types of systems will this business require to control food service, attractions, employees, accounting?
+ Staffing
How shall I hire the staff? What level of training is required? How do I prepare an Operations Manual?
+ Food Service
What type of food service should I have? How should the kitchen be designed? What size should it be? What code requirements must I meet to pass City code?
+ Marketing
How do I market the business? What types are marketing collateral are effective? How should the inside and outside sales departments work?
+ Operations
How should the day-to-day operation be coordinated? What are the various roles of management? Who's responsible for what?
+ Performance Monitoring
How should I determine whether the business is performing well? What are the key metrics? What should I do if I'm under-performing?
Foundations is Beneficial For:
Family Entertainment Centers
Outdoor Family Fun Centers
Miniature Golf Centers
Roller Skating Centers
Laser Tag Centers
Summer Camps & Campgrounds
Park & Recreation Departments
Play Cafes
Family Restaurants
Bowling Centers
Fitness/Health Clubs
Hotels & Ski Resorts
Movie Theaters
Arcades / Game Rooms
Real Estate Developers
Water Parks (Indoor & Outdoor)
Children’s Entertainment/Edutainment Centers
Go-kart Tracks
Pizza Buffet-Entertainment Centers
Retail Stores – Specialty
Picnic Groves
Agritainment / Agri-Tourism