About Foundations
Now In Our 22nd Year
No Seminar Program has Resulted in More Successful Entertainment Projects
Foundations Entertainment University is a comprehensive 2-day educational seminar program covering all aspects of market & financial feasibility, planning, design, financing, development, marketing and managing a location-based entertainment business for long-term success.
Project types covered include family entertainment centers (FECs), bowling, laser tag, children’s entertainment and edutainment, play cafes, entertainment, hybrid cinemas, trampoline parks, roller skating centers, small amusement parks and many others.
Core Topics
+ Market Assessment
Selecting the right market for the business. Why is a market study so important in getting the process off the ground?
+ Financial Assessment
What can I reasonably afford? How can I finance it? How much capital must I contribute.
+ Physical Structure
Do I lease, buy, or build? How much space do I need and what type of infrastructure does the building require?
+ Design
What should the facility contain and how should it be laid out? How do I choose and architect and designer? How do I choose a mechanical engineer?
+ Build
How much will it cost to a) refurb an existing building, b) build a new building
+ Contractor Selection
How should I go about the process of selecting a contractor and evaluating contractor bids?
+ Attractions/Experiences
How do I go about evaluating the various manufacturers? What should I look for in selecting a vendor?
+ Amusement Gaming
How important is the games process to the overall performance of the business? How should games be operated?
+ IT Integration
What types of systems will this business require to control food service, attractions, employees, accounting?
+ Staffing
How shall I hire the staff? What level of training is required? How do I prepare an Operations Manual?
+ Food Service
What type of food service should I have? How should the kitchen be designed? What size should it be? What code requirements must I meet to pass City code?
+ Marketing
How do I market the business? What types are marketing collateral are effective? How should the inside and outside sales departments work?
+ Operations
How should the day-to-day operation be coordinated? What are the various roles of management? Who's responsible for what?
+ Performance Monitoring
How should I determine whether the business is performing well? What are the key metrics? What should I do if I'm under-performing?